Cause related marketing

Cause-related marketing partnerships with charities are more likely to persuade customers to buy a brand than tie-ups with sport, music and fashion, according to a recent survey of 10,0000 people. As reported in Third Sector magazine, 27 February 2008, researchers asked people to select potential partners which were most likely to affect their purchase. Eight of the top 10 responses were not-for-profits.

And according to Business in the Community, 81% of people are more likely to buy a product that is associated with a cause they care about. As such, it makes sense to associate your product or brand with a trusted name like the NCT. Depending on your brand and product, opportunities exist for use of the NCT logo in conjunction with your promotional material and product. Prices vary, so please discuss your needs with one of our team.